4 signs it's time to modify your inbound marketing strategy

Posted by Mark Parent

Nov 23, 2015 11:00:00 AM

Business owners often discover that their inbound marketing strategies work for a set period of time, after which the results begin to decline.

Smart companies realize that this indicates the need for a change in their inbound marketing strategy. If you notice any of these four tell-tale signs, you might want to consider refreshing your tactics.

1. You don't have any systems in place for mobile users

If you don't have a way to target mobile users, your inbound marketing strategy has a few holes.

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Topics: Marketing

How working with a web design firm can benefit your business

Posted by Mark Parent

Nov 20, 2015 11:00:00 AM

Many business owners shudder at the words "website redesign."

It seems like an insurmountable project that will consume too much time and too many resources. However, according to Hubspot, more than 86 percent of American small to medium-sized business owners cited their websites as their most important digital marketing tactic.

If your website lacks aesthetic cohesion or presents navigation problems, you could be putting your most significant marketing asset at risk. Here's how a professional web design firm can help.

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Topics: Website Redesign

How to choose the best inbound marketing agency for your business

Posted by Mark Parent

Nov 18, 2015 10:30:00 AM

Numerous companies and agencies offer inbound marketing services, but your business deserves the best.

You know how powerful inbound marketing can become to your business, so you'll want to choose the most effective inbound marketing agency for the job.

Focus on these important factors as you make your decision.

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Topics: Blog

Why Strong Landing Pages are Vital to Your Inbound Marketing Strategy

Posted by Mark Parent

Nov 16, 2015 1:35:34 PM

An inbound marketing strategy requires several different elements to work together to lead customers to your products or services.

A landing page represents one of the most critical elements of any inbound marketing campaign.

In fact, a strong landing page can generate revenue on its own.

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Topics: Inbound Marketing

8 Benefits of Marketing Automation for Your Business

Posted by Mark Parent

Nov 12, 2015 11:02:12 AM

Automation has become an idealized benchmark for many facets of the modern business, and marketing is no exception.

Marketing automation offers several benefits for companies that want to maximize their time and investment dollars while making valuable connections with potential customers.

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Topics: Marketing, Marketing Automation

7 SEO Tips You Need to Implement Right Now

Posted by Mark Parent

Nov 9, 2015 10:51:42 AM

According to James A. Martin of CIO, SEO (search engine optimization) and social media walk hand-in-hand and drive the majority of content marketing successes today.

The first of these, SEO, has received considerable industry attention thanks to changes in Google's algorithm, but in many ways, the best SEO tactics remain unchanged year after year.

If you're ready to give your content marketing strategy a boost, implement these SEO tips on your web properties.

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Topics: Content Marketing, Improving SEO

The Value of Hubspot Inbound to Your Overall Marketing Automation Plan

Posted by Mark Parent

Oct 20, 2015 11:33:00 AM

Marketing automation tools can do much more than automate email marketing

Marketing automation is terrific for making repetitive tasks go faster, with fewer errors. The concept used to only refer to email marketing automation. While email marketing automation remains important, today tools exist that can do much more. Hubspot Inbound tools are a popular choice for many businesses.

But having the right tools only helps if you know what to do with them. You can buy the best woodworking tools available, but it doesn't mean you'll be able to build an heirloom dining table if you've never done woodworking before.

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5 Innovative Marketing Tactics To Implement NOW

Posted by Mark Parent

Oct 16, 2015 12:13:00 PM

Ready to learn some new Innovative Marketing Tactics? Great! Start improving your marketing by using the using these personalization tactics for immediate impact.

#1. Send email messages from a human, not a company.

This is probably the easiest way to start creating a more personal experience for your email recipients. Instead of having the sender/from name be Company X, make it the name of a living, breathing member of your marketing team. In addition, consider having your personalized marketing company take professional photos of the sender to add to email signature to really illustrate that a real human is not only sending the email, but ready to interact with responses.

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Topics: Innovative Marketing

Marketing Agency Detroit How To Turn Customers Into Promoters

Posted by Mark Parent

Oct 15, 2015 4:14:14 PM


Tips from a Marketing Agency Detroit is leveraging the beauty of personalization in your marketing and website. You can use the exact same playbook you used for generating leads and nurturing them into customers for delighting those customers into promoters of your business.

"According to the White House Office of Consumer Affairs, it costs businesses 6 to

7 times more to attract a new customer than it does to retain an existing customer.

What does this mean? Keeping your customers happy is good for business!"

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Inbound Marketing Agency in Michigan 5 Tactics To Close More Deals

Posted by Mark Parent

Oct 12, 2015 12:56:00 PM


Lets get started and learn from an inbound marketing agency in michigan 5 Tactics To Close More Deals by using personalization through your sales funnel. Here’s how:  

#1. Use marketing automation tools to trigger lead nurturing campaigns based on content interest. 

While you may address different industry issues and topics within your content, that doesn't mean that all prospects are interested in all of the topics your company is generating and sending. If a lead downloads an ebook focused on Topic X, for example, use marketing automation tools to automatically enter them into a lead nurturing campaign that delivers content relevant to that initial topic and personalizes email messages based on knowledge of that original content download.

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Topics: Inbound Marketing Agency


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