If you’ve made it this far in our blog series, you’re probably at the point now where you want to integrate insight emails into your inbound marketing plan…but you’ve likely got one last hurdle to jump across – your client’s or boss’ desk.
When it comes to exciting new marketing tactics – not everyone is an early adopter. Even though email has been around for quitter some time as a marketing tool, not everyone understands or accepts its broad appeal as an outreach and sales brand ambassador. And, even if your client or boss is warm to email marketing as a standard practice, you might find they’re skeptical of a new way of disseminating, analyzing and formulating those emails. In fact, there mere mention of changing how you’re using email might beg the question – is email still relevant at all? Yikes!