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INBOUND MARKETING AGENCY BLOG

Tap Customer Desires With A Personalized Marketing Company

Posted by Mark Parent

Apr 9, 2015 12:11:00 PM

Personalized marketing companies know that we, as humans, crave customized experiences. We want, nay, we have come to expect, personalized recommendations based on our preferences, past buying behavior, opt-ins, opt-outs, and so on. 

Certainly, your company’s sales and marketing teams work diligently to capitalize on this very basic psychology, but what can a personal marketing company do to enhance these efforts?

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Topics: Personalized Marketing

Why The Death of Solution Sales Is Good For Business

Posted by Mark Parent

Apr 7, 2015 11:50:00 AM

I recently read this article in the Harvard Business Review that flatly announced the death of solution sales. As a solution salesperson by training, it obviously piqued my interest. 

After reading it, I had an epiphany: the current shift shouldn’t have marketers worrying about solution sales’ demise. Instead, we should be excited about the birth of inbound sales!

As the article states, and as I’ve come to find out in recent years, the modern customer no longer needs marketers to go through the tedium of setting of problems for our products and services can solve. Today’s consumer is informed. They know what their problems are. They come to US to help solve them. 

Consumers today use the internet to do much of the legwork that a solutions salesperson traditionally would do for them. This means marketers rarely have to deal with the demoralizing tedium of cold-calling, knocking on doors or setting up meetings with prospects who are, frankly, not in the mood to be sold to. 

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Topics: Solution Sales

The Must-Have Agency Marketing Services Skill Of Right Now

Posted by Mark Parent

Mar 2, 2015 1:34:00 PM

What do you think is the absolute quintessential must-have agency marketing services skill of right now? Is it coding? Design? Videography?

Nope (though they’re all pretty important)…

The must-have modern marketer’s skill for right now and into the foreseeable future is – STORYTELLING.
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Topics: Agency Marketing Services

The Makings Of A Modern Agency Marketing Services Provider

Posted by Mark Parent

Feb 27, 2015 1:28:00 PM

What makes an agency marketing services provider a truly modern one? Is it SEO savvy? Tech savvy? Content creation? Yes, yes and yes. But, really, what makes for a modern marketing firm is their comfort with change. Change isn’t always easy – but when it comes to present-day marketing, it’s inevitable. What works today may not necessarily work tomorrow – and only the creative minded and nimble modern marketing mavens understand and appreciate that reality.
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Topics: Agency Marketing Services

5 Reasons To Fire Your Agency Marketing Services Firm

Posted by Mark Parent

Feb 27, 2015 1:20:00 PM

There are many reasons to fire an agency marketing services provider – but not all of them are blatantly obvious. What are some early red flags that should put you in hot pursuit of a new inbound marketing firm?

#1. They forget why they were hired.
Regardless of the size of your, the client's, business, you (should) have a very specific reason why you hired your agency marketing services provider. Make sure your agency knows what that reason is and make sure they are always keeping their eyes on that prize.
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Topics: Agency Marketing Services

Build A Content Creation Process With Your Agency Marketing Services Provider

Posted by Mark Parent

Feb 25, 2015 2:15:00 PM

You’ve heard it said time and again – content is king – and when it comes to creating a successful agency marketing services strategy, no statement could be more true. In order to support a successful content creation process with your marketing agency, it’s important to know how inbound marketing content is created. Here is the process, distilled into 4 simple steps.
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Topics: Agency Marketing Services

Agency Marketing Services: Why Size Doesn’t Always Matter

Posted by Mark Parent

Feb 23, 2015 3:05:00 PM

The Internet has a tendency to be a very egalitarian world – it can level the playing field for small business and smaller agency marketing services firms alike. So, while it might often be the wiser choice to go with a larger marketing firm when pursuing more traditional marketing like print or broadcast advertising, you might be surprised just how much a less behemoth inbound marketing agency can accomplish with the bevvy of tools available.
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Topics: Agency Marketing Services

How To Speed Up Agency Marketing Services Results

Posted by Mark Parent

Feb 20, 2015 1:20:00 PM

As your agency marketing services provider probably already informed you, inbound marketing results take time. This isn’t an easy pill to swallow for many veteran business owners or marketers, who have grown used to placing an ad and waiting for the phone to ring the very next day.

If you simply can’t wait months and months to see results from your marketing efforts, it’s important to balance those agency marketing services. Equally important, is to take certain steps to ensure quicker payoff.

4 Steps To Faster Inbound Marketing Results:

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Topics: Agency Marketing Services

Agency Marketing Services Spotlight: Where Do Leads Come From?

Posted by Mark Parent

Feb 18, 2015 1:20:00 PM

Ever wonder where and how providers of agency marketing services get their leads? There was an interesting study recently released by HubSpot called the “State of Inbound Marketing Report” that reveals a heck of a lot about where not only customers come from but where leads come from.

Here are a few of their findings – perhaps learning some of the most tried and true channels and methods will help you to better focus your agency marketing services efforts moving forward.

State of Inbound Marketing Report – Notable Findings
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Topics: Agency Marketing Services

How A Clear Brand Identity Improves Agency Marketing Services

Posted by Mark Parent

Feb 16, 2015 2:00:00 PM

Does your business have a brand identity? If it doesn't – or your brand isn't as strong as it could be – it’s important to more clearly define who you are. Once you do, you and your agency marketing services provider can work to present that brand identity to the masses via a more pointed and effective marketing strategy.

Getting Started
Determine Where Your Company Sits In The Market - Before you attempt to define your brand, you need to do some exploration. Take a long look at your company to get a clear picture of its purpose and place.

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Topics: Agency Marketing Services



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