A look ahead at the trends shaping the future of marketing

Posted by Mark Parent

Feb 12, 2016 10:30:00 AM

“The future started yesterday and we’re already late.”

If you’re a marketer or a business owner, it can sometimes seem like you’re living this line from singer and songwriter John Legend’s “If You’re Out There.”

With rapidly changing business and marketing strategies, there’s a good chance you know what it’s like to be constantly adapting to evolving technologies and strategies in order to stay at the top of your game.

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Topics: Inbound Marketing, Marketing, Improving SEO

5 reasons why your website is not attracting your best customers

Posted by Mark Parent

Feb 11, 2016 10:41:28 AM

Since your organization's website is a cornerstone of your marketing efforts, you likely invest time and money into its maintenance, hoping for a good ROI.

How is your website performing? Are you getting the kind of traffic you want to see? Are visitors converting into customers?

If not, there could be a number of factors contributing to poor outcomes. Fortunately, you can resolve some of your website's problems with a thoughtful plan and a few minor adjustments.

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Topics: Lead Generation

Inbound vs. outbound marketing: What's the difference?

Posted by Mark Parent

Feb 6, 2016 1:00:00 PM

Most marketing initiatives fall into one of two categories: inbound and outbound.

Both strategies incorporate similar goals, but they require vastly different approaches.

If you're new to marketing or interested in improving your business's prospects, it helps to understand both initiatives and how they differ.

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Topics: Inbound Marketing, outbound marketing

Top KPI's to track when using an inbound marketing strategy

Posted by Mark Parent

Feb 5, 2016 11:00:00 AM

An inbound marketing strategy works best when you use KPIs (key performance indicators) to track your progress and measure your success.

Without this data, you might continue pouring energy and resources into strategies that fail to yield positive results.

If you are interested in making the most of your inbound marketing solutions, turn to these essential KPIs.

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Topics: key performance indicators, inbound marketing strategy

A guide to inbound marketing

Posted by Mark Parent

Feb 3, 2016 10:06:43 AM

Inbound marketing has gained a loyal following among businesses over the past few years -- and for good reason.

It's an alternative strategy to traditional marketing and advertising tactics that have lost relevancy as people have changed the ways they consume media.

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Topics: Inbound Marketing, Inbound Marketing Solutions

Lead nurturing with inbound: 7 tips for consistent growth

Posted by Mark Parent

Feb 2, 2016 12:29:47 PM

An inbound marketing strategy provides the perfect environment for lead nurturing because a holistic approach is inherent in inbound methodology.

Lead nurturing is all about engagement with the purpose of smoothly moving a lead through your sales funnel toward conversion.

Traditionally, marketing automation nurtured leads with a degree of success. Drip email campaigns are a cornerstone of a strong lead nurturing strategy. However, as buyer behaviors evolve and the customer journey becomes ever more convoluted, lead nurturing strategies must evolve as well.

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Topics: Inbound Marketing Solutions, Lead Nurturing

Not getting the data you need? Hire an inbound marketing agency

Posted by Mark Parent

Jan 30, 2016 12:00:00 PM

While content creation is an essential aspect of inbound marketing, it's not nearly as effective if you can't analyze its impact. The best inbound marketing agencies provide their clients with copious amounts of data to illustrate the effectiveness of various types of content.

To ensure that your inbound marketing campaign works as efficiently and fruitfully as possible, make sure you have access to these types of data from your team.

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Topics: Inbound Marketing Solutions, Content Marketing, Improving SEO

2 simple ways to boost your inbound marketing strategy

Posted by Mark Parent

Jan 28, 2016 3:18:00 PM

So you're on board with the inbound marketing ethos and it's driving traffic to your site, but so far it hasn't led to higher conversion rates.

You're not alone. Inbound marketing has long been embraced as a sound strategy for growing your client base.

It makes perfect sense to trade shooting around in the dark with cold calls and spam emails for going after those leads who likely already have an interest in your product with SEO and smart content generation.

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Topics: Strategy, Inbound Marketing Solutions

Coloring in the lines: How website colors influence customers

Posted by Mark Parent

Jan 27, 2016 2:00:00 PM

Businesses are built on trust.

You've developed a rapport with your customers over the years, both from your in-person and online interactions.

As you develop or renew your website, you need to ensure that all aspects of this important marketing tool are in sync with your business branding.

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Topics: Website Redesign

4 digital marketing trends that will impact inbound strategies in 2016

Posted by Mark Parent

Jan 26, 2016 10:36:00 AM

Staying current with inbound marketing trends can help you foresee developments and take advantage of upcoming changes in the digital marketing landscape.

In 2016, the following four trends could impact how you connect with customers and engage your audience.

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Topics: Inbound Marketing, Inbound Marketing Solutions, Content Marketing

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