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INBOUND MARKETING AGENCY BLOG

Innovative Marketing – 3 Laws Of Facebook Attraction

Posted by Mark Parent

Aug 27, 2014 10:02:00 AM

 

Facebook isn’t just a place to share adorable photos of your pets and newborn babies…or to troll around after your ex…in fact, businesses with the right innovative marketing savvy are actually attracting customers through Facebook (and other social media outlets). 

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Topics: Facebook Strategy, Innovative Marketing

Innovative Marketing With Automation: Maximize Leads and Budget

Posted by Mark Parent

Aug 26, 2014 10:00:00 AM

Gone are the days where you have to sacrifice quality for quantity within your innovative marketing mix. With the help of marketing automation, now you can nurture leads and make the most out of your marketing spend, whether it’s big or small. And, let’s face it, you already know that the expectation of clients and bosses is to do more with less.
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Topics: Marketing Automation, Innovative Marketing

Innovative Marketing How To: Make Great Blog Content

Posted by Mark Parent

Aug 18, 2014 12:42:00 PM


WHAT CONTENT TO COVER? WHAT TO WRITE ABOUT?

Now that you know the business value of blogging, it’s time to delve into the how. Are you wondering what content you can possibly cover? What to write about?

In the second chapter of his new eBook, “An Introduction to Business Blogging” Innovative Marketing Pro and SugarBush President Mark Parent breaks down the ideal content creation plan.  

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Topics: Lead Generation, Marketing Strategy, Improving SEO, Blog

5 Innovative Marketing Apps To Transform Your Business

Posted by Mark Parent

Aug 15, 2014 11:30:00 AM


Technology can be the bane or the boon of every marketer’s existence. The key is not to get so excited over the mere existence of something cool or new that you overlook whether or not it’s even relevant or useful for you business.

But – heck – it’s still so fun to see what’s new and cool, right? So, with your company’s needs and abilities always in the back of your mind, allow us to present to you some of the most awesome innovative marketing apps that could – possibly – just maybe – do wonders for your business.

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Topics: Marketing Strategy, Mobile Marketing

Innovative Marketing How To: Measure Blog Performance

Posted by Mark Parent

Aug 14, 2014 12:41:00 PM


5 TIPS TO MEASURE YOUR BLOG

“Business blogging without measuring results is a waste of time,” writes Innovative Marketing Expert Mark Parent in his new free ebook, “An Introduction to Business Blogging”. Parent, the President of Detroit-Based marketing firm SugarBush Inc., explains that measuring the results of your business blogging efforts can save you time and make you more money – a true win-win.

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Topics: Lead Generation, Marketing Strategy, Improving SEO, Blog

Customer Behavior: Innovative Marketing That Leverages & Connects

Posted by Mark Parent

Aug 13, 2014 11:30:00 AM


In this new multi channel marketing world, innovative marketing comes with its own set of challenges. Today’s customer is looking for connections and interactions that they can initiate or receive from just about anywhere – plus, they’re using the internet and other users of your products to gain insights about whatever it is that you’re selling or providing long before they even bother to interact with you. 

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Topics: Marketing Strategy, Multi-channel marketing

Innovative Marketing How To: Promote Your Blog

Posted by Mark Parent

Aug 12, 2014 12:40:00 PM


8 TIPS TO PROMOTE YOUR BLOG

“There are thousands of blogs out there. If you are convinced that yours should stand out from the rest, you should do the necessary work to promote it,” writes Innovative Marketing Pro Mark Parent in his new eBook, “An Introduction to Business Blogging.”

Parent, the President of Detroit Based Marketing Firm SugarBush Inc., has outlined several ways to help your business blog gain exposure, including: 

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Topics: Lead Generation, Marketing Strategy, Improving SEO, Blog

Stellar Inbound Web Design Tips For Innovative Marketing Supremacy

Posted by Mark Parent

Aug 11, 2014 11:30:00 AM


First impressions are everything. They set the tone for how your customer relationship will (or won’t) unfold. Nowhere is this principle more true than with an inbound website.

Complex Design: The Traffic Killer

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Topics: Inbound Marketing, Website Redesign

Customer Loyalty Program As An Innovative Marketing Tool

Posted by Mark Parent

Aug 8, 2014 11:30:00 AM


Research by Inc. Magazine found out something most of us in business already know: it costs up to 10x more to gain a new customer or client than it costs to sell an existing customer or client on a product or idea. Plus, repeat and longstanding customers tend to spend almost 70% more than new customers.

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Topics: Marketing Strategy, Loyalty

Inbound Innovative Marketing – 5 Skills You Need Now

Posted by Mark Parent

Aug 7, 2014 4:04:00 PM


Need to boost your inbound marketing? Then you need to consider whether or not yours is an innovative marketing methodology. As marketers, we’re constantly watching the “other guys” and brushing up on our skills – but it’s always really great when someone boils it all down for us. 

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Topics: Inbound Marketing, Marketing Strategy, Inbound Marketers



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A guide to selecting the right agency partner. 

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