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INBOUND MARKETING AGENCY BLOG

Turn Skeptical Clients (& Bosses) Into Insight Email Advocates

Posted by Mark Parent

Dec 19, 2014 11:57:00 AM

If you’ve made it this far in our blog series, you’re probably at the point now where you want to integrate insight emails into your inbound marketing plan…but you’ve likely got one last hurdle to jump across – your client’s or boss’ desk. 

When it comes to exciting new marketing tactics – not everyone is an early adopter. Even though email has been around for quitter some time as a marketing tool, not everyone understands or accepts its broad appeal as an outreach and sales brand ambassador. And, even if your client or boss is warm to email marketing as a standard practice, you might find they’re skeptical of a new way of disseminating, analyzing and formulating those emails. In fact, there mere mention of changing how you’re using email might beg the question – is email still relevant at all? Yikes! 

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Topics: Email Marketing, Insight Emails

3 Steps To Insight Email Subscriber Satisfaction

Posted by Mark Parent

Dec 17, 2014 11:51:00 AM

Have you been noticing a lot of insight email list attrition lately? Are you not seeing the open rates or CTA clickthroughs you’ve been hoping for? Maybe your subscribers aren’t feeling as wooed as they used to be – or aren’t quite understanding the how or the why of how you’re communicating them. 

Let’s go ahead and change all of that, shall we? 

3 Simple Steps To Ensure Subscriber Satisfaction 

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Topics: Email Marketing, Insight Emails

Insight Email Overkill – How Much Is Too Much (Or Too Little)?

Posted by Mark Parent

Dec 15, 2014 11:41:00 AM

Insight email frequency is a matter of much debate among email marketing experts. Some believe sending more emails is always the better option. Others believe sending excessive emails can lead to list atrophy by way of unsubscribes and even Spam marking.

Who is right? How much insight email is too much? Could you be sending too few emails? 

Well, let’s start by looking at the main reasons people choose to unsubscribe from an email list… 

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Topics: Email Marketing, Insight Emails

Plain Text and HTML – Why Format Insight Email For Both?

Posted by Mark Parent

Dec 11, 2014 11:12:00 AM

When you send an insight email, a lot goes on behind the scenes – and few of us fully understand this process because email software (thankfully!!) takes care of so much of the technical stuff for us. The problem is, it's all too easy for a cleverly designed email design to break, leaving it looking downright bizarre in your recipient’s inbox. 

So, how can you create an email that will look great no matter what?  By drafting two versions of each insight email: one that’s in HTML, and one that’s in plain text.

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Topics: Email Marketing, Insight Emails

5 Insight Email Content Sources To Inspire

Posted by Mark Parent

Dec 9, 2014 9:54:00 AM

Creativity is great when it comes to you, but when it doesn’t – and it’s time to send out a new batch of marketing emails – keep this list of timeless insight email concepts to save you from hours of needless head-scratching. Just be sure not to lean on it so hard that you don’t allow these concepts to become stale too – in fact, best if you allow these formats to become a wellspring from which to scoop up your new content sourcing concepts! 

Content Source #1: Customer/User Success Stories

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Topics: Email Marketing, Insight Emails

Insight Email Lexicon – Top Terms You Need To Know

Posted by Mark Parent

Dec 5, 2014 4:09:00 PM

As you continue to hit the Fast-Forward button in your insight email awareness, we thought we’d make things that much easier with a quick and dirty glossary of related terms you must know, pretend to know, or maybe just ask a SugarBush professional to explain further (we’d be more than happy to). 

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Topics: Email Marketing, Insight Emails

3 Of Your Burning Insight Email Marketing Questions – Answered

Posted by Mark Parent

Dec 3, 2014 4:01:00 PM

Are you looking for straight answers about insight email? Look no further. 

As a marketer, especially one first starting out with a new strategy, do you sometimes feel embarrassed to ask some fundamentally important questions – often because they seem so obvious that you should “know the answers already”? And, if you do go ahead and ask the internet for the answers, you’re lead in a million different directions and never really do seem to find a definitive answer.  

Stop spinning your wheels and read on – for some basic, simple, straightforward answers about insight emails and email marketing in general – to help set you on the right path. 

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Topics: Email Marketing, Insight Emails

6 Insight Email Myths (And A Few Truths)

Posted by Mark Parent

Dec 1, 2014 3:59:00 PM

When is the best time to send an email, how many characters should a subject line have? Which guidance is the right guidance when it comes to insight email optimization? If you want to have a solid strategy, you really need to know which “facts” to follow and which to ignore…

Luckily for you, we’ve waded through the muck and the mire and compiled a handy list of 6 Insight Email Myths you’ve probably heard, might have believed, and absolutely need to forget about. 

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Topics: Email Marketing, Insight Emails

3 Ways To Get Insight Email Leads To Do Your Job For You

Posted by Mark Parent

Nov 11, 2014 2:00:00 PM

We’ve said it a few times now in this insight email blog series, but we really can’t stress enough the concept of making it easy for your “evangelists” (aka your biggest fans) to do the legwork of marketing for you. 

Now, we’re going to show you how with some easy email marketing and commonsense tools to help you get as many as 500-600 new leads per month...without you lifting a finger beyond the one that clicks that very first “send”.   

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Topics: Email Marketing, Insight Emails

Become An Insight Email Optimization Sensei In 3 Steps

Posted by Mark Parent

Nov 6, 2014 2:00:00 PM

Looking to become an expert in insight email strategy? Look no further. The team here at SugarBush went ahead and took some of the hardest lessons we’ve learned by doing to help you build a solid foundation in email marketing optimization.   

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Topics: Email Marketing, Insight Emails



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