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3 Ways To Get Insight Email Leads To Do Your Job For You

Posted by Mark Parent

Nov 11, 2014 2:00:00 PM

We’ve said it a few times now in this insight email blog series, but we really can’t stress enough the concept of making it easy for your “evangelists” (aka your biggest fans) to do the legwork of marketing for you. 

Now, we’re going to show you how with some easy email marketing and commonsense tools to help you get as many as 500-600 new leads per month...without you lifting a finger beyond the one that clicks that very first “send”.   

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Topics: Email Marketing, Insight Emails

Become An Insight Email Optimization Sensei In 3 Steps

Posted by Mark Parent

Nov 6, 2014 2:00:00 PM

Looking to become an expert in insight email strategy? Look no further. The team here at SugarBush went ahead and took some of the hardest lessons we’ve learned by doing to help you build a solid foundation in email marketing optimization.   

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Topics: Email Marketing, Insight Emails

10 Baffling Insight Email Stats Every Marketer Should Know

Posted by Mark Parent

Nov 4, 2014 2:00:00 PM

In the past year alone, marketers like you and I have sent an astonishing 800+ billion emails touting our services, our wares and, well, ourselves. That’s a heck of a lot of “noise” to slog through in order to pique a target’s interest – and why we’re trying to help usher in a new era of insight emails in order to ensure they do precisely that. 

And, because there are so many marketing emails being sent, there is an almost equally as gargantuan amount of data out there on email marketing. Study after study is commissioned to help email marketing advance its course – but who has the time to pore over all of them?

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Topics: Email Marketing, Insight Emails

5 Must-Track Insight Email Metrics – And One To Ignore

Posted by Mark Parent

Oct 28, 2014 2:00:00 PM

When it comes to doing insight email marketing well, there’s a lot to say (Exhibit A: our 25 blog posts on the topic). But at the end of the day, it doesn't matter how optimized your emails are if you can't see the results of your efforts -- not to mention measure whether email is helping you hit your goals.

So before sending your next email, let’s take a look at the metrics you should be paying attention to in your email marketing efforts. Without paying close attention and acting on any of these, you’re leaving valuable insights at the door. 

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Topics: Email Marketing, Insight Emails

3 Best Insight Email Marketers (You’ve Never Heard Of)

Posted by Mark Parent

Oct 20, 2014 2:16:30 PM

Now that you know what can turn an ordinary marketing email into an insight email, perhaps you need a little help in the creative inspiration department. 

What better way to spark your creativity than to shamelessly steal, er, borrow, from the creative genius of others?!

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Topics: Email Marketing, Insight Emails

3 Marketing Automation Tips For Better Insight Email Nurturing

Posted by Mark Parent

Oct 14, 2014 3:00:00 PM

Instead of doing what most B2B marketers do – sending mass emails to their entire mailing list and getting relegated to the spam folder – using marketing automation software and contacts databases can allow for pinpoint accuracy in insight email segmentation and lead nurturing. But, even for those marketing innovators with the automation software at the ready, finding the right lead nurturing strategy can be tough. 

If you’ve recently purchased marketing automation software – or are thinking about it – consider the following your top 3 strategies for making that software do your work for you (literally).  

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Topics: Email Marketing, Insight Emails

Traditional Email Is Dead. Long Live The Insight Email

Posted by Mark Parent

Oct 9, 2014 3:00:00 PM

 

For those marketers who believe email has gone the way of the Dodo, we have two words for you: you’re right. Traditional email has become so cluttered and spammy that it’s been swapped for a newer, flasher and more personal communication method: the insight email.

Yes, you read that right. Email is still one of the most preferred methods of targeting current and prospective targets. That said, unlike traditional email which can be dry and downright form-letterish at times, insight emails are leveraging some of the most innovative trends, tools and tactics available to marketers, chief among them analytics (one of the hottest buzzwords in marketing today). 

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Topics: Email Marketing, Insight Emails

5 Personalization Tactics Of Highly Effective Insight Emails

Posted by Mark Parent

Oct 7, 2014 3:00:00 PM

As we’ve been discussing in this blog series, insight emails leverage what you know about the target to entice them into doing what you want – whether that be opening the email, following a link, carrying out a CTA, or even merely responding to the message. 

All innovative marketing experts know that personalization is king. But, what can you do to make emails appear to be truly personal instead of faux-personal like a form letter or spam?

5 Highly Effective Insight Email Personalization Tactics:

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Topics: Email Marketing, Insight Emails

Integrate Insight Emails Into Your Multi-Channel Marketing

Posted by Mark Parent

Oct 2, 2014 3:00:00 PM

Email is here to stay as a marketing tool – but insight emails are a relatively new tool in the marketer’s toolbox. In fact, these highly personalized email messages – according to Nielsen – are among the most effective methods for inciting contacts to heed a call to action. 

But, these emails are not meant to “stand alone”. In fact, instead of using your email ads an isolated marketing tool, you’re much better off integrating it with other inbound marketing channels like social media, blogs, and mobile. 

Insight Email + Social Media 

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Topics: Email Marketing, Insight Emails

How Insight Emails Can Boost Event Attendance

Posted by Mark Parent

Sep 30, 2014 2:34:46 PM

Events are an excellent way to hob-nob with important influencers and customers – but they can also come across as stale or played out tactics ("old school") to some; insight emails can help to refresh this tried and true marketing method – and help ensure your message gets heard, boost your inbound marketing prowess and increase event attendance. 

How To Modernize Event Marketing With Insight Emails

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Topics: Email Marketing, Insight Emails



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