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INBOUND MARKETING AGENCY BLOG

Avoid Creeping Customers Out With A Personalized Marketing Company

Posted by Mark Parent

Jul 23, 2015 1:55:00 PM


There’s no real hard and fast rule to this, but striking a personal vibe that doesn’t border on the creepy is something of an art form – one that your personalized marketing company is always working hard to put into proper practice.

The key to figuring out if personalization is “too much” lies in knowing and understanding your audience. If you are marketing to a technologically savvy group, you may be able to get away with more personalization without them being creeped out.

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Topics: Personalized Marketing, Personalized Marketing Company

Personalized Marketing Company Partnerships Boost Lead Nurturing

Posted by Mark Parent

Jul 21, 2015 1:53:00 PM


As you learned in the previous blog, once you’ve worked with a personalized marketing company to provide enough personalized experiences for new visitors and created personalized enough conversion and re-conversion opportunities, it’s time to get to the business of nurturing!

Lead nurturing is the process of building relationships with your business’s leads
through sharing valuable resources and advice. The goal here is to move those
leads further and further down your sales funnel until they’re ready to buy.

And, of course, personalization can help you do just that. It’s important to note that personalization isn’t merely a top-of-the-funnel activity. And if you’re looking to close deals, adding some personalization to your lead nurturing program can help.
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Topics: Personalized Marketing, Personalized Marketing Company

Zero In On Customers With A Personalized Marketing Company

Posted by Mark Parent

Jul 16, 2015 1:42:00 PM


With the help of a personalized marketing company, your company can provide relevant, highly targeted content based on a variety of criteria, including a person’s location, the device a person is using, and whether a person is an anonymous visitor, a lead who is already in your contacts database, or an existing customer.

Attracting Anonymous Visitors

Here’s a personalized marketing company secret: When you’re armed with the right technology, you can glean insights from visitors before they ever give you an email address (or other information) via a subscription or lead generation form. Specifically, you can personalize what these anonymous visitors see on your website based on location, device or referral source.
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Topics: Personalized Marketing, Personalized Marketing Company

The Personalized Marketing Company Conversion Bump

Posted by Mark Parent

Jul 14, 2015 1:16:00 PM


Are you having difficulty converting prospects into customers? Perhaps a personalization marketing company can be of some help. As a marketer, you already know that the more targeted and personal you can get with your messaging, the more likely that message will resonate enough to push prospects through the sales funnel…but how will you go about gathering and acting on the information you intend to use for personalization? Which methods are the most useful to you?

To help you drill down on this a bit, we’ve compiled a list of ways that personalization has helped us change from merely an inbound marketing company to a personalized marketing company focused on inbound.
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Topics: Personalized Marketing, Personalized Marketing Company

Why Hire A Personalized Marketing Company

Posted by Mark Parent

Jul 10, 2015 9:56:00 AM

Ask any personalized marketing company and they’ll tell you from client experience: online customers are getting increasingly fed up with companies that don’t recognize them as individuals nor cater or adapt to their specific interests. 

Changing Industry Attitudes

And, the research to back this up is ever expanding. Here are just a few of the latest stats collected from consumers and personalized marketing companies that illustrate the evolving attitudes and expectations when it comes to personalization: 

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Topics: Personalized Marketing, Personalized Marketing Company

Personalized Marketing Company To The Rescue

Posted by Mark Parent

Jul 8, 2015 9:55:41 AM

Before personalized marketing companies gained popularity, traditional marketers would all too often spew out messages to as big an audience as they could reach. Not only was this very pricey, it was interruptive, often annoying and very imprecise.

From Many…

Though it might have had a very broad and generalized view of a pseudo customer persona – (ie: educational institutions would target any and all high school juniors in a broad geographic area or across certain demographic lines) - this one-size-fits-all methodology never really considered who each individual target was. Prospects weren't viewed as unique individuals with specific interests and desires – they were a homogenous mass audience of potential customers.

To One

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Topics: Personalized Marketing

Tap Customer Desires With A Personalized Marketing Company

Posted by Mark Parent

Apr 9, 2015 12:11:00 PM

Personalized marketing companies know that we, as humans, crave customized experiences. We want, nay, we have come to expect, personalized recommendations based on our preferences, past buying behavior, opt-ins, opt-outs, and so on. 

Certainly, your company’s sales and marketing teams work diligently to capitalize on this very basic psychology, but what can a personal marketing company do to enhance these efforts?

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Topics: Personalized Marketing

Why The Death of Solution Sales Is Good For Business

Posted by Mark Parent

Apr 7, 2015 11:50:00 AM

I recently read this article in the Harvard Business Review that flatly announced the death of solution sales. As a solution salesperson by training, it obviously piqued my interest. 

After reading it, I had an epiphany: the current shift shouldn’t have marketers worrying about solution sales’ demise. Instead, we should be excited about the birth of inbound sales!

As the article states, and as I’ve come to find out in recent years, the modern customer no longer needs marketers to go through the tedium of setting of problems for our products and services can solve. Today’s consumer is informed. They know what their problems are. They come to US to help solve them. 

Consumers today use the internet to do much of the legwork that a solutions salesperson traditionally would do for them. This means marketers rarely have to deal with the demoralizing tedium of cold-calling, knocking on doors or setting up meetings with prospects who are, frankly, not in the mood to be sold to. 

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Topics: Solution Sales

The Must-Have Agency Marketing Services Skill Of Right Now

Posted by Mark Parent

Mar 2, 2015 1:34:00 PM

What do you think is the absolute quintessential must-have agency marketing services skill of right now? Is it coding? Design? Videography?

Nope (though they’re all pretty important)…

The must-have modern marketer’s skill for right now and into the foreseeable future is – STORYTELLING.
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Topics: Agency Marketing Services

The Makings Of A Modern Agency Marketing Services Provider

Posted by Mark Parent

Feb 27, 2015 1:28:00 PM

What makes an agency marketing services provider a truly modern one? Is it SEO savvy? Tech savvy? Content creation? Yes, yes and yes. But, really, what makes for a modern marketing firm is their comfort with change. Change isn’t always easy – but when it comes to present-day marketing, it’s inevitable. What works today may not necessarily work tomorrow – and only the creative minded and nimble modern marketing mavens understand and appreciate that reality.
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Topics: Agency Marketing Services



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