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INBOUND MARKETING AGENCY BLOG

5 Must-Track Insight Email Metrics – And One To Ignore

Posted by Mark Parent

Oct 28, 2014 2:00:00 PM

When it comes to doing insight email marketing well, there’s a lot to say (Exhibit A: our 25 blog posts on the topic). But at the end of the day, it doesn't matter how optimized your emails are if you can't see the results of your efforts -- not to mention measure whether email is helping you hit your goals.

So before sending your next email, let’s take a look at the metrics you should be paying attention to in your email marketing efforts. Without paying close attention and acting on any of these, you’re leaving valuable insights at the door. 

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Topics: Email Marketing, Insight Emails

3 Best Insight Email Marketers (You’ve Never Heard Of)

Posted by Mark Parent

Oct 20, 2014 2:16:30 PM

Now that you know what can turn an ordinary marketing email into an insight email, perhaps you need a little help in the creative inspiration department. 

What better way to spark your creativity than to shamelessly steal, er, borrow, from the creative genius of others?!

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Topics: Email Marketing, Insight Emails

3 Marketing Automation Tips For Better Insight Email Nurturing

Posted by Mark Parent

Oct 14, 2014 3:00:00 PM

Instead of doing what most B2B marketers do – sending mass emails to their entire mailing list and getting relegated to the spam folder – using marketing automation software and contacts databases can allow for pinpoint accuracy in insight email segmentation and lead nurturing. But, even for those marketing innovators with the automation software at the ready, finding the right lead nurturing strategy can be tough. 

If you’ve recently purchased marketing automation software – or are thinking about it – consider the following your top 3 strategies for making that software do your work for you (literally).  

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Topics: Email Marketing, Insight Emails

Traditional Email Is Dead. Long Live The Insight Email

Posted by Mark Parent

Oct 9, 2014 3:00:00 PM

 

For those marketers who believe email has gone the way of the Dodo, we have two words for you: you’re right. Traditional email has become so cluttered and spammy that it’s been swapped for a newer, flasher and more personal communication method: the insight email.

Yes, you read that right. Email is still one of the most preferred methods of targeting current and prospective targets. That said, unlike traditional email which can be dry and downright form-letterish at times, insight emails are leveraging some of the most innovative trends, tools and tactics available to marketers, chief among them analytics (one of the hottest buzzwords in marketing today). 

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Topics: Email Marketing, Insight Emails

5 Personalization Tactics Of Highly Effective Insight Emails

Posted by Mark Parent

Oct 7, 2014 3:00:00 PM

As we’ve been discussing in this blog series, insight emails leverage what you know about the target to entice them into doing what you want – whether that be opening the email, following a link, carrying out a CTA, or even merely responding to the message. 

All innovative marketing experts know that personalization is king. But, what can you do to make emails appear to be truly personal instead of faux-personal like a form letter or spam?

5 Highly Effective Insight Email Personalization Tactics:

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Topics: Email Marketing, Insight Emails

Integrate Insight Emails Into Your Multi-Channel Marketing

Posted by Mark Parent

Oct 2, 2014 3:00:00 PM

Email is here to stay as a marketing tool – but insight emails are a relatively new tool in the marketer’s toolbox. In fact, these highly personalized email messages – according to Nielsen – are among the most effective methods for inciting contacts to heed a call to action. 

But, these emails are not meant to “stand alone”. In fact, instead of using your email ads an isolated marketing tool, you’re much better off integrating it with other inbound marketing channels like social media, blogs, and mobile. 

Insight Email + Social Media 

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Topics: Email Marketing, Insight Emails

How Insight Emails Can Boost Event Attendance

Posted by Mark Parent

Sep 30, 2014 2:34:46 PM

Events are an excellent way to hob-nob with important influencers and customers – but they can also come across as stale or played out tactics ("old school") to some; insight emails can help to refresh this tried and true marketing method – and help ensure your message gets heard, boost your inbound marketing prowess and increase event attendance. 

How To Modernize Event Marketing With Insight Emails

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Topics: Email Marketing, Insight Emails

How BuzzFeed Breathed New Life Into Insight Email Newsletters

Posted by Mark Parent

Sep 22, 2014 12:44:00 PM

Most people have either a love affair or an intense hatred for the phenomenon that is BuzzFeed – but one thing all marketers must realize is that the relatively new medium has done great things for insight email marketing. 

They’ve Helped Us Become Better Email Marketers

How? 

Well, did you know that BuzzFeed sends out its own wildly successful email newsletter and their targets love them and share them vigorously? It’s a fact - BuzzFeed is a huge lover and transformer of the traditional email newsletter and we could all stand to learn from their work. 

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Topics: Email Marketing, Insight Emails

Insight Email Tracking + Engagement – A Perfect Pair

Posted by Mark Parent

Sep 19, 2014 10:00:00 AM

We’ve said before that an insight email should utilize all tools available to you as a marketer. Not only should it be highly developed and plotted out by using target demographics and preferences to inform its type and tenor, it should be tracked after the fact. 

Now, I know what you’re thinking…

…well, what you might be thinking. We’ve gotten some pushback in the past about the idea of using email open tracking and click data tools in email campaigns because it has an air of “spying” on targets. 

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Topics: Email Marketing, Insight Emails

Insight Email Strategy 5 Tips – A Must-Have For Every Business

Posted by Mark Parent

Sep 18, 2014 10:00:00 AM

Maybe you’ve heard that email marketing isn’t what it once was – and, that’s actually true – if you’re sending emails as THEY once were. However, if you’re using the many tools available to you to transform your email communications into insight email communications … well, that’s another matter entirely. 

But, to help ensure your marketing emails are insight emails, you need to do more than merely send the occasional event invitation or promotion…you need to find new avenues to help ensure these emails connect, invite and incite. 

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Topics: Email Marketing, Insight Emails



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